Andy Stevens

A consultant specialising in venue, facility and event management in the sports industry, with over ten years of experience encompassing strategy, marketing, operations and finance.

Career and Key Achievements

Consultant to the Football Association, specialising in five-a-side football and futsal. Currently developing a business plan and budget for the proposed FA Futsal League, having previously conducted a feasibility study into the formation of such a competition in England.

Developed strategy and development plan for the FA's accreditation scheme for five-a-side football and currently managing the FA Small Sided Football Award scheme.

Devised and authored "Organising Small Sided Football Competitions: A Guide for County Football Associations" and an extensive market analysis study of five-a-side football industry in the UK, Europe and worldwide.

Author of a series of reports published by SportBusiness, including "Stadia and Arenas: Maximising the Value of Venues" in October 2006, "Maximising Value from Ticketing and CRM" in March 2007, and "Security and Safety: Evolving Strategies for a Changing World" published in August 2007.

Regular contributor to Sport Business International magazine with articles including "Making the Most of Your Home" published in May 2006; "Keeping the Show on the Road" in the July/August 2006 issue"; "Secondary Sales, Auctions and Futures" and "Goodbye to Paper?" in the December/January 2007 issue; and "Securing the Future" and " Turf to Victory" in the July 2007 issue.

Moderator at the SportBusiness Campus conferences at the City University in London. Facilitated the "Ticketing and Customer Relationship Management " and the "Naming Rights and Venue Sponsorship" modules in April 2007, plus the "Stadia and Arenas: Maximising the Value of Venues" and "Maximising Event Day Revenue" modules in March 2006.

CIMA

Other articles include a feature on the five-a-side football market titled "Economy of Scale" that was published in the January 2007 issue of When Saturday Comes.

Previously with the Anschutz Entertainment Group for over four years and has extensive experience of professional, grass roots and disability sport.

Academic and Professional Qualifications

Visiting lecturer at Kingston University, delivering the “Marketing and Sponsorship” and “Event Management” modules taught on BSc Sports Science and MSc Sports Management courses.

A graduate of the University's MBA programme. Dissertation was published in the Managing Leisure academic journal in July 2006.

Managing Leisure

Stevens, Andy and Watkins-Mathys, Lorraine (2006) The FA's role in developing five-a-side football: strategic alliances with stakeholders. Managing Leisure, 11(3), pp 186-202

Delivering a lecture at the"Stadia as an Asset" executive seminar for the CIES Centre International D'etude du Sport (CIES) in Neuchâtel, Switzerland in February 2008.